01 · App + website

Vaeli

An app that runs the day — and the site that explains it.

The task

The app’s whole idea is that it writes to you first. The site had to show that happening, not describe it.

01
Show the behaviour, not the feature list
A phone is pinned in place and the conversation plays out as the page scrolls. The limits — how often it may write, when it goes quiet — are printed on plates beside it, as facts.
real sections, shot whole
vaeli.uk · It writes first
02
A photo of a timetable becomes a day
Three steps in one frame: the photographed timetable, the lessons read from it, the dial with every block placed. The dial is dithered like the landscape in the hero, so the site keeps one way of drawing.
vaeli.uk · Timetable
03
The rule is the headline
“Revise after 1, 3, 7 and 21 days.” The heading states the intervals outright, and the diagram under it carries a real topic up the ladder instead of a placeholder.
vaeli.uk · Memory
04
An assistant has to be seen asking
Software that edits your day is only trusted if it asks first. The section shows one proposal card with two buttons, Apply and Cancel, under the promise itself: nothing changes until you confirm it.
vaeli.uk · Confirm
05
Zeros, set large
Four plates: 0 adverts, 0 trackers, 0 third-party requests, 2 taps to delete everything. The cut corner is Vaeli’s own mark, and even the fonts are served from the same domain, so the third zero can be checked.
vaeli.uk · Privacy